New advisor joins wealth management company

Genovese Burford Brothers announced the hiring of John J. Zezini, CFP, to lead eventually an office in the El Dorado Hills/Folsom area.

Zezini grew up in Sacramento before attending California State University Sacramento, graduating with a degree in Finance. After breaking into the business at Olde, which eventually merged with HR Block, Zezini built his career at Edward Jones over the past 12 years in an office located in the heart of the Serrano Village neighborhood of El Dorado Hills.

“John has the right values and a commitment to a high standard of client care. Our firm is built on our values of integrity, expertise and no short cuts, so John is a natural fit. We are excited to add him as one of the cornerstones for future growth beyond our Sacramento office,” said Mike Genovese, GBB co-founder.

Zezini will transition with training in GBB’s processes and systems through 2015, and will play a significant role spearheading GBB’s growth strategy as the firm looks to open a second office in 2016. He will build his book of clients, helping local businesses and families with their wealth advising needs. He is excited about the opportunity to grow as part of an organization on the rise.

According to partner Kelly Brothers, “GBB is growing, and sustainable growth is built on high-quality talent. John is a CFP professional with a proven track record. He is a great addition.”

John received his Certified Financial Planner designation in 2015. He is the fifth CFP at GBB, to go along with two CFAs (Certified Financial Analyst), two CPAs (Certified Public Accountants) and two AIFs (Accredited Investment Fiduciaries). 

GBB was founded in 1987 and oversees more than $2.2 billion in assets through personal wealth management and corporate retirement plans. GBB’s clients include Sacramento’s leading businesses, individuals and families.

For more information, call (916) 924-7527 or visit


Tuesday, June 30th, 2015 EN

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