HSBC opens high-tech flagship branch on Orchard Road

SINGAPORE — HSBC today (June 30) announced the launch of its flagship branch at Liat Towers on Orchard Road. Customers can begin banking there tomorrow.

The bank said the flagship branch has 12,000 sq feet of floor space, staffed by a 100 strong team offering its suite of banking and wealth management services.

The branch is a showcase of the bank’s digital banking and wealth management capabilities, HSBC said. Key to the branch is its Digital Hub, which is a technology showcase of HSBC’s e-banking platforms and related content, allowing customers to decide “when, where and how to bank”.

But even with the move towards digitalising bank processes, Mr Matthew Colebrook, head of Retail Banking and Wealth Management at HSBC Singapore, said there is still a need for brick-and-mortar branches. “We recognise that our customers still desire the proximity of a physical branch, and that is why we will continue to invest in providing values to our customers through our branches.” CHANNEL NEWSASIA

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Monday, June 30th, 2014 EN

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