US Bank introduces new mobile apps for Windows Phone


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Comtex News Network

Oct 29, 2012 (Datamonitor via COMTEX) —
US Bank, a subsidiary of US Bancorp, has introduced two new mobile apps for Windows Phone, one developed through US Bank Wealth Management and the other through US Bank Retail Payment Solutions.

The apps, featured in the Windows Phone Store, are free and provide consumers with access to market and economic insights, as well as access to credit application for the US Bank Cash+ Visa Signature Card, the company said.

“We are pleased to extend our mobile services to Windows Phone with the US Bank Wealth Management app created in close collaboration with Microsoft,” said Howell ‘Mac’ McCullough, executive vice president and chief strategy officer at US Bank. “We continue to innovate with a focus on giving our customers convenience and choice in how they want to access and manage their financial relationship with US Bank.”

“Windows Phone is backed by a growing developer ecosystem that continues to create a variety of apps and games that are designed to take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Apps, Microsoft Corp. “With the mobile buying power afforded to customers, the US Bank Wealth Management app is a great example of the quality titles people will find on Windows Phone Marketplace to get the most out of their phone,” he continued.

According to the company, the US Bank Wealth Management app, which can be downloaded for free from the Windows Phone Store, allows users to access market and economic insights from US Bank Wealth Management, save and monitor a portfolio of stocks using interactive charting, and get stock quotes. The app also allows users to locate a US Bank branch or ATM.

“Our first mobile app for individual investors delivers timely market information from US Bank investment management experts directly into the hands of Windows Phone customers,” said Angela Leary, head of investment products at US Bank Wealth Management. “This is part of our continuing effort to build and deliver mobile applications on all key platforms that will allow our brokerage clients to securely trade stocks, monitor their investment and account information and transfer funds between accounts anywhere anytime.”

The US Bank Cash+ Signature Visa Card app allows consumers to apply for a card and, if qualified, they will receive a virtual card via their Windows Phone to begin making purchases. US Bank introduced the Cash+ Visa Signature Card in July, providing customers a choice in how much they earn in certain categories in order to maximize their cash back, the company said.

“The new US Bank Cash+ Visa Signature Card has powerful features for customers to earn the most cash back, such as the selection of cash back categories and a cash back redemption bonus,” said Lynn Heitman, senior vice president at US Bank Retail Payment Solutions. “The new app not only provides immediate buying power for qualified applicants but also generous cash back rewards for all spending.”

US Bank Cash+ Visa Signature cardholders can shop online, over the phone or in-store at merchant locations that accept Visa. For every transaction, US Bank Cash+ Visa Signature cardholders earn 5 percent cash back on two categories of their choice, like restaurants or department stores. They earn 2 percent cash back on one every day category of their choice – gas, groceries or drug stores and 1 percent cash back on everything else. US Bank awards a $25 Cash+ Bonus each time a cardholder redeems $100 or more cash back in a single redemption, the company added.

As with other US Bank mobile applications, the US Bank Cash+ Visa Signature Card App allows customers to access to account management tools, such as viewing the account balance and most recent transactions as well as making a payment to the account. The introduction of apps for Windows Phone expands US Bank’s mobile platform options for credit card approval. Since 2011, the iPhone and Android platforms have hosted credit card approval apps for cobranded partners, REI and Ace Hardware, the company concluded.

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Monday, October 29th, 2012 EN

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